Here are three ways we "connect" children attending the Easter Egg Hunt to other ministries:
1). We give every child a VBS postcard and hold VBS pre-registration. Our VBS is 8 weeks after Easter - we want children and parents walking away with a knowledge of the children's ministry's next big event - VBS. I've discovered children and parents are more open to an invite to a church's VBS than any other event - even Easter Sunday.
2). Along with the VBS postcard, we give a flier to children and parents about Easter Sunday service times. We have more guests at Easter than any other Sunday - many of those guests received an invite the day before at the Egg Hunt.
3). We invite children to Awana. If a child visits our mid-week children's ministry program, Awana, they'll likely have fun and return. Awana is First Baptist Moreland's only non-Southern Baptist ministry program - but it's biblical, mission-centered and enjoyable.
What we DON'T do at the Easter Egg Hunt:
1). Serve food. We used to give away pizza, but it took too long - parents and children come for Easter eggs and candy and then want to go home. Our egg hunt last less than one hour.
2). Collect information. I've discovered unchurched people resent giving a church their contact info at community events such as an Egg Hunt. They're much more receptive to completing a guest card in a worship service - they expect it.
3). Preach a sermon. Before the children hunt for eggs, we ask all the children to sit down in the fellowship hall and tell the story of the Resurrection Eggs (below). It's a great tool that uses Easter eggs to share the Gospel.