1). Pastors must take the lead with promotion. Your church has spent thousands of dollars, and hours of time in preparation - you want a great number of children to show up. A low crowd creates a sense of disappointment - classes need to be full, you want to run out of food, always having to make more copies because of a greater than expected attendance. The crowd creates the atmosphere and excitement.
This year Broadway had a VBS booth at Lexington Christian Academy, purchased yard signs, Facebook & Instagram ads, and distributed fliers at 19 Fayette County elementary schools. Pastors must be promoters.
2). Pastors need to be visible. Opening and closing ceremony, dinner, and registration - where the crowds are, you need to be there. Do not hide in your office or get trapped in side room conversations. Meet parents, get to know children - make the most of welcoming children to your church - roll out the red carpet.
3). Pastors need to celebrate the exciting week. Children should be thanked for inviting their friends, workers should be honored for their service - the offering is a blessing to others, especially since children gave it. A church can conclude with a special baptism service for decisions made, a family night, or have the children sing VBS songs on a Sunday morning. Follow-up with the children - connecting them to other ministries in the church. VBS should be prayed over, promoted and celebrated. Make this week the most-exciting week of the summer for the church.