1). Begin praying for the leaders, children and how the Gospel will be presented. VBS is all about God - pointing children to Christ - this requires devote prayer.
2). Develop an outreach and promotion plan. How will the community discover VBS? Signage, internet ads, fliers, visits...Your promotion (and prayer) determines your attendance.
3). Provide multiple opportunities for children to respond to the Gospel. During the Bible study time, opening/closing assembly, family celebration - if a child has questions or wants to make a decision to follow Christ - they need to know what to do or who to talk to. Make it a priority to train and equip those communicating Christ. Is the pastor, children's minister, or a decision counselor available to speak with them?
The best resource available for how to lead a child to faith in Christ is a book by Art Murphy called, The Faith of a Child: A Step-by-Step Guide to Salvation for your Child. I wish every parent and children's ministry worker could read this.
4). After VBS is when follow-up begins. Churches spend thousands and thousands of dollars on VBS and believe it's over. In network marketing, there's a slogan, "The gold's in the follow-up." There's no better person inviting a family to church than the VBS rotation leader. Bring them cookies, let them know you appreciate their attendance, build a bridge to other ministries in the church.
With prayer, promotion, Gospel communication, and follow-up - these "keys" will provide a successful VBS!
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