1). Prayer and Fasting. Evangelist Ronnie Hill of Fort Worth, Texas, asks churches to have a 40-day prayer and fasting focus leading up to the main event.
2). The right date and time. Traditionally, December and January are slow months for speakers. Evangelist Rick Gage tries to avoid summer crusades because school's out. When are people going to be in their weekly routine?
3). The right name. Evangelist Franklin Graham calls them Festivals, his son, Evangelist Will Graham, calls them Celebrations. Religious words such as Crusade, Revival, Harvest, and Camp Meeting can turn-off some would-be attenders. Conferences, Retreats, and Seminars have found their way into evangelistic titles.
Jesus wants people saved - with devoted prayer, the right timing and a neutral name - barriers are removed for people to come to Him.